Placer.ai：创新餐饮连锁如何撼动整个行业（2023）（英文版）（19页）.pdf

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1、January,2023How Innovative DiningChains are Shaking Up theIndustryThis report draws on the latest location intelligence metrics to identifysome of the key strategies that are helping leading dining brands standout and thrive in a challenging environment.The dining industry is struggling to regain it

2、s pre-pandemic footing.COVID-induced storeclosures,ongoing inflation,and significant labor shortages have combined to create theperfect storm for a category that relies on discretionary spending to thrive.But even in theface of these challenges,some concepts appear to be working better than others.W

3、ith rising food prices continuing to take their toll on American consumers,this whitepaper utilizes location analytics to identify winning strategies in the dining space.How aresome dining chains finding success despite the difficult overall environment?What aremoney-strapped consumers willing to sp

4、lurge on?And what can restaurants and othereateries do to maximize customer engagement and satisfaction?We dove into the data to find out.2022 in Focus:The Cheaper the Better?To get a sense of how the industry is faring overall,we first looked at 2022s nationwidemonthly dining visit patterns,in comp

5、arison to both 2021 and 2019.And given the unusualcircumstances of the past three years,the two comparisons tell somewhat different stories.To a large extent,the year-over-year(YoY:2022 compared to 2021)fluctuations reflect thevolatile visit patterns of 2021.Omicron kept people home early on in the

6、year,whilevaccines,loosening restrictions,and pent-up consumer demand drove people back torestaurants later on.As a result,overall YoY foot traffic growth to the dining industry as awhole remained positive for the first few months of 2022 peaking in February at 29.9%before dipping over the summer.Bu