德勤（Deloitte）：2023年全球汽车消费者调研报告（英文版）（22页）.pdf

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1、 2023 Global Automotive Consumer Study Key findings:Global focus countries January 2023 For more than a decade,Deloitte has been exploring automotive consumer trends impacting a rapidly evolving global mobility ecosystem.The Global Automotive Consumer Study informs Deloittes point of view on the evo

2、lution of mobility,smart cities,connectivity,transportation,and other issues surrounding the movement of people and goods.Key insights from our Global Automotive Consumer Study over the years:2010 2011 2012 2014 2017 2018 2019 2020 2021 2022 Overall value ranked as the primary factor when evaluating

3、 brands Interest in hybrids driven by cost and convenience,while interest in connectivity centers on safety Interest in full autonomy grows,but consumers want a track record of safety Consumers“pump the brakes”on interest in autonomous vehicles Online sales gaining traction,but majority of consumers

4、 still want in-person purchase experience“Cockpit technology”and the shopping experience-led differentiators Shared mobility emerges as an alternative to owning a vehicle Consumers in many global markets continue to move away from internal combustion engines(ICE)Questions remain regarding consumers

5、willingness to pay for advanced technologies Interest in electrified vehicles(EVs)grows,but worries about price,driving range,and charging time remain 2023 Deloitte Global Automotive Consumer Study 2 From September through October 2022,Deloitte surveyed more than 26,000 consumers in 24 countries to

6、explore opinions regarding a variety of critical issues impacting the automotive sector,including consumer interest in EV adoption,brand perception,and the adoption of connected technologies.The goal of this annual study is to answer important questions that can help companies prioritize and better