Common Thread：2023年全球家居行业电商营销趋势及增长策略报告（中译版）（50页）.pdf

《Common Thread：2023年全球家居行业电商营销趋势及增长策略报告（英文版）（50页）.pdf》由会员分享，可在线阅读，更多相关《Common Thread：2023年全球家居行业电商营销趋势及增长策略报告（英文版）（50页）.pdf（50页珍藏版）》请在三个皮匠报告上搜索。

1、If home is where the heart is what happens when it also becomes the office,the school,and the gym?Answer:Demand for all-things“home goods”spike.Normally,high demand is a good thing.For the home furnishing industry,it presented a monumental challenge higher cost and lower margins.How can stores withi

2、n this vertical come out on top despite volatile market changes?To plot a course to profit,well be immersing ourselves in the 2Data,trends,and strategies shaping thestate of ecommerce home furnishings.1.Market:Home Furnishing Industry Statistics,Data&Size 2.Trends:Furniture and Decor Ecommerce Marke

3、ting 3.Strategies:One Formula&Four Metrics for Growth Part 1:Market Home Furnishing Industry Statistics,Data&Growth What is the home furnishing industry?Home furnishings encompass a wide variety of products ranging from commercial(B2B)to consumer(B2C):indoor and outdoor furniture;appliances and ente

4、rtainment;house-,kitchen-,and cookwares;bedding;toiletries and cleaning products;decorations,upholstery,and fabrics.For the purposes of this report,well focus primarily on ecommerce(DTC)furniture,housewares,and home decor.How big is the home furnishing market?Currently,worldwide online revenue for f

5、urniture and appliances is$415B.By 2025,its projected to hit$455.4B.Year-over-year(YoY)expansion has slowed considerably since the pandemic high.In fact,YoY between 20212025 looks like a grim countdown:from a 9.7%growth rate down to 4.4%.345China and the United States lead in total revenue.And its n

6、ot by a little.Its a landslide,both now and into the future.However,if we look at the growth rate by percentages,an entirely different story appears.Developing countries like Guyana,Niger,and Egypt are anticipated to grow exponentially.This disparity is likely due to three factors.First,an emerging