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1、APRIL 2025The Latest Scientific Evidence on How to Create AI Chatbot Interactions That Boost Your Customer Satisfaction and SalesTHE WHARTON THE WHARTON BLUEPRINTBLUEPRINTFOR EFFECTIVE FOR EFFECTIVE AI CHATBOTSAI CHATBOTSKey Takeaway#1Science SaysWharton has partnered with Science Says to bring you

2、this Blueprint.Science Says specializes in analyzing the latest scientific research in marketing and turning what matters into actionable insights.Want to stay on top of the latest science in marketing?You can subscribe for free to the Science Says newsletter for weekly 3-minute practical insights f

3、rom the latest research.For on-demand insights,masterclasses,and research monitoring tailored to your teams needs you can find out more here.Brought to you by Science Says and Wharton Human-AI ResearchTHE WHARTON BLUEPRINT FOR EFFECTIVE AI CHATBOTS01Wharton Human-AI ResearchWharton Human-AI Research

4、(WHAIR)explores how intelligent systemsand the humans who design and use themare transforming business.From decision-making and innovation to ethics and adoption,WHAIR focuses on how AI can be harnessed responsibly to drive meaningful impact.By combining insights from business strategy,behavioral sc

5、ience,and technology,WHAIR equips leaders to navigate an evolving digital world with clarity and confidence.To learn more,visit ai.wharton.upenn.edu.Key Takeaway#1AuthorsThomas McKinlayFOUNDER OF SCIENCE SAYSThomas is the founder of Science Says,a platform and newsletter that gives businesses practi

6、cal insights from the latest scientific research.An ex-Googler,Thomas was frustrated by how far removed business practices were from the latest evidence.Today,Science Says helps thousands of companiesfrom startups to Fortune 500 firmsget better results.Thomas is a graduate of Rotterdam School of Man