IRi：2023年及未来品牌增长策略报告（英文版）（26页）.pdf

1、GIFTTM2022Global Intangible Finance Tracker(GIFT)an annual review of the worlds intangible valueNovember 2022Brand Finance GIFT 2022 November 2022 3Contents.About Brand Finance4Foreword8 David Haigh,Chairman&CEO,Brand FinanceDefinitions10Financial Reporting:Background12Executive Summary14Sector Tren

2、ds 16Company Trends25Top 100 Companies by Total Intangible Value26Disclosure of Intangibles28Intangible Asset Reporting:A Manifesto30Our Services32 2022 All rights reserved.Brand Finance Plc.4 Brand Finance GIFT 2022 November About Brand Finance.Brand Finance is the worlds leading brand valuation co

3、nsultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of

4、brandsWe put 5,000 of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish nearly 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to b

5、rand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Stan

6、dards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing