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1、Lemongrass Annual Travel Trend Report 2026IntroductionTravel has a way of bringing people together.A chat with a stranger,a shared meal,or even a laugh over a misunderstanding can turn the unfamiliar into something familiar.It reminds us to stay curious,to embrace the unexpected,and to see ourselves
2、 as part of something bigger.In a world that often feels overwhelming,what stands out in travel is the energy,optimism,and fresh ideas we encounter across the industry.Looking at this years travel trends,a gentler,more understated and joyful side of travel is emerging.Instead of embracing the go-big
3、-or-go-home mindset,people are turning inward emotionally,even as they travel afar geographically.Bucket-list trips and far-flung destinations remain appealing,but many more travellers are seeking comfort,connection,and simplicity.Rather than chasing the perfect Instagram shot,people are savouring m
4、eaningful moments a long conversation with a friend in a floating sauna,for instance.The focus is shifting away from constant stimulation towards peace,quiet,and even a little darkness.Minimalist luxury will always have its place,but over-the-top excess no longer impresses when the world is facing a
5、 polycrisis.Travellers changing expectations are mirrored within the industry itself:destinations and companies are rethinking what success in tourism really means,with regenerative travel and long-term value increasingly taking centre stage.These are subtle but significant shifts,offering a sense o
6、f hope and promise as we look ahead to the next chapter in tourism.2Travel Trend Report 2026 2 Introduction 4 Trend 1The Decision Detox:the rise of decision-free getaways8 Trend 2Untrending is the New Trendy13 Trend 3All Eyes on U.S.Travel Trends18 Trend 4Overtourism Beyond the Band-Aid:Addressing T